Alan Birce Joins DIRECTED as Vice President of Sales, Canada

34 Year Industry Veteran Brings Proven Sales and Market Expertise to Directed’s Sales Leadership Team.

VISTA, Calif. (April 10, 2018) – Directed, a leader in the automotive aftermarket and connected car space, announced today that Alan Birce has joined the company as Vice President of Sales, Canada. Birce will lead Directed’s sales efforts in Canada and drive Directed’s aggressive growth plans in remote start, security and connected products and services.

"Al brings over three decades of experience and accomplishments to Directed,” said Bob Struble, Directed CEO. “His proven sales, product and market expertise will help ensure Directed maintains its preeminent market position in Canada. Al has a passion for our business that I find infectious. I’m thrilled to add him to our Global Sales Leadership team, and welcome his leadership and vision."

Prior to joining Directed, Mr. Birce led AB Innovation Agency, representing Directed products and services in Western Canada. He has extensive industry and channel experience, launching new products and specifically skilled in balancing the owner buyer, sales floor and technical installation bay needs.

"I’ve enjoyed working with the team at Directed over the past 27 years, and I’m ecstatic with the opportunity to build on Directed's leadership position across Canada," added Mr. Birce. "It's the right time for this step, and exciting time for me and Directed, and I'm elated to join the team and help drive our growth strategy."

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About Directed

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact Chris.Pearson@directed.com. Disclaimer

Statements in this news release that are not statements of historical fact include forward-looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward-looking statements involve a number of risks and uncertainties surrounding competitive and industry conditions, the ability to launch products on time and enable new features sets, market acceptance for the company’s products, risks of litigation, technological changes, developing industry standards and other factors related to the company’s businesses. The Company reserves all of its rights.